Corporate Marketing | Fall 2018 | Jeff Davis
The Great Wisteria Festival is held in Ashikaga, Japan each spring between April to May. The current festival’s marketing materials lack a consistent visual identity. The goal for this project is to rebrand the festival in an manner that relies less on photography and celebrates the deep history of Ashikaga and Japan. This campaign aims to increase tourism among English speaking tourists and spark day trips from Kyoto and Tokyo. Deliverables include logo, color palette, banners, and signage.
