Social Media | Fall 2018 | Grayson Lawrence
Weekly Work in Progress (WIP) is a social media campaign to promote my work while building a personal brand and finding a design voice. As my harshest critic, I’m hesitant when it comes to sharing my work. I find it hard to say something is complete, because there’s always room for improvement. By posting projects that are in progress, I hope to let go of the anxiety around the "perfect final project.”
The goals of the social media campaign are to improve skills and develop a graphic style; encourage growth as a designer; structure regular and consistent content, and connect with other designers.